Baahubali 2 Now To Be A Case Study At IIM Ahmedabad

Baahubali 2, being the blockbuster it is today has added another feather in its cap. The movie now will be introduced as a case study at the premium business school of IIM Ahmedabad.

As per a report published in DNA, Contemporary Film Industry students will study the movie as a marketing concept of how to make a movie a de-risk project.

Professor Bharathan Kandaswamy revealed the news in a DNA report and said, “I will be introducing Baahubali 2 as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can de-risk the movie as a marketing concept.”

He further added, “There is a research from Stanford University which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel. Sequels make more money because the producers become more marketing savvy based on the success of a prequel.”

Baahubali 2: The Conclusion, which brought cheer to the Indian box office this year, will hit the screens in Japan on December 29 and subsequently in Russia in January.