Amitabh Bachchan’s Latest Advertisement Is The New Meme In The Market!

An advertisement campaign, run by waterproofing solutions provider Dr. Fixit and featuring Bollywood superstar Amitabh Bachchan, has become the latest target of meme makers on social media.

The advertisement shows one “Mr Sharma” hiding under what looks like a tortoise shell as water leaks from the roof of his newly built house. Bachchan asks the man to come out of the shell after assuring him that no unknown persons were around.

The new “No Shortcut” campaign suggests not using the company’s waterproofing products while building a house may lead to an embarrassing situation. The condition of “Mr Sharma” in the commercial, especially the moment when he shows his face, has ignited the imagination of Twitter users.

If one user compared the two situations — the one with his face hidden and the other when the man stealthily shows his face — with when unappealing food and chicken biryani are cooked at home.