‘Extraction’ Actor Sudipto Balav: “Not Necessary That TV & Films Are At Risk, The Web Can Be At Risk Too”

Advertisement

Actor Sudipto Balav, who was recently seen in the Chris Hemsworth-starrer digital film “Extraction“, says that content has to be strong enough to get eyeballs today. He feels that it’s not necessary that TV and films are at risk, the web can be at risk too

“In today’s times, the world has opened up. Gone are the days when the audience used to see what you wanted to show. If your content is not powerful, then the audience won’t accept that, as they have many options. In today’s times, if we want to survive in the entertainment industry, we need to concentrate just on content,” said Sudipto Balav.

“As far as entertainment is considered, everything is at the risk and in competition with the other because there is so much content and easy access and availability, the attentions span of the audience is becoming shorter and shorter. So, if my content does not have that strength and I am not being able to attract my audience in first few minutes of my show or film, I actually lose them, be it in whatever format. There are thousands of films on OTT which have zero popularity. It’s not necessary that TV and films are at risk, the web can be at risk too,” added Sudipto Balav.

Advertisement