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Ever since the decision had been proclaimed of hybrid release by Warner Bros, tonnes of reactions have come in. Recently, Christopher Nolan blasted at the studio for its decision to release 2021 films in theatres as well as on HBO Max. He stated it to be the insult of filmmakers and the entire team who work to give viewers an unmatchable big screen experience. Now, amidst all such criticism, WarnerMedia has finally opened up by backing the decision.
WarnerMedia CEO, Jason Kilar is very positive about releasing studio’s theatrical slate on HBO Max at the same time. He states that one should take it in a positive way, as consumer will get two choices of viewing. He also speaks on the reality of pandemic and the uncertainty of getting back to normalcy.
In a talk with Variety, Jason Kilar says, “In the case of WarnerMedia, this means that we need to talk about the fan. Let’s talk about the customer. And let’s talk about the amazing things that we can do on their behalf. That really is what our business comes down to, which is how can we move the world through story, which, of course, is very firmly focused on the fan. Unfortunately, we don’t think that the world will snap back to the way it was on a magic date, in April, or June, or September.”
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WarnerMedia CEO adds, “We think this pandemic is going to have some long-lasting effects. So we had a decision to make, which is what do we do in the context of a pandemic? And how can we be thoughtful about not just the fans, which is where it starts and ends, but also the partners that we work with, whether it’s a director or a producer or an actor, whether it’s an exhibition community, which we care deeply about? I feel very good about the decision, which is about being able to give fans the choice. In the U.S. market, they get to make the choice in the middle of a pandemic whether they go to theatres, or whether they go to HBO Max or both.”
He continues saying, “We are in a moment of accelerated change. Our response is to take a deep breath, to be thoughtful about our partners, to be thoughtful about the fans, most importantly, and to be thoughtful about the business that we need to responsibly run. And to do all those things by leaning into the future as opposed to being afraid to do so.”
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