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How much you enjoy the new “Star Wars” movie will depend a lot on your expectations going in, a new study suggests.
For the study, published in the journal Journal of Media Psychology, researchers from the Ohio State University surveyed 441 people before and after they saw the last episode in the popular franchise, “Star Wars VIII: The Last Jedi“, released in 2017.
They wanted to see how audiences’ expectations affected their actual enjoyment of the movie.
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“The findings suggest that it is probably best not to go into “Star Wars: The Rise of Skywalker” thinking you’re really going to love it or really going to hate it,” said study co-author James Alex Bonus.
As you might expect, people who had the highest expectations for The Last Jedi but were disappointed in the movie had the lowest enjoyment of anyone taking the survey, the researchers said.
But what was most interesting, researchers said, were people who expected very little from the movie but ended up feeling intensely happy after seeing the film.
Their overall enjoyment was lower than those who felt similarly joyful but who went into the movie with higher expectations.
“The negative bias going in dragged them down and even if they were pleasantly surprised by the movie, they still didn’t like it as much as other people did,” Bonus said.
The results show how much our expectations can influence our enjoyment of a movie, particularly one in a franchise like Star Wars, where audiences have a history with the characters or storyline.
“It becomes a lot less about what is in the movie and a lot more about what you expected it to be,” Bonus said.
In this study, online participants recruited through Amazon Mechanical Turk were interviewed three weeks before the release of The Last Jedi in 2017.
They were asked to rate on a 7-point scale how happy, sad and nostalgic they thought the film would make them feel.