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Taiwanese-Canadian model and actor Godfrey Gao has died after collapsing on the set while filming a variety show in China. He was 35.

He was a guest participant on “Chase Me“, a reality TV show that sees teams competing to win a race, reports bbc.com.

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Taiwanese-Canadian Actor Godfrey Gao Passes Away After Collapsing On The Sets Of A Reality Show

The show’s producers said he fell and lost consciousness while running in a team event and died at a hospital.

In 2011, Gao was the first Asian male model to be signed to luxury brand Louis Vuitton’s ad campaign.

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He made his mark in Hollywood, appearing in “The Mortal Instruments: City of Bones”, an action film based on a popular series of novels. He also became a popular name in China after he starred in popular TV drama “Remembering Lichuan”.

The Vancouver-raised Gao collapsed midway through filming on Wednesday.

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According to Chinese news media outlets, he collapsed at around 02:00 local time (18:00 GMT Tuesday).

“Guest participant Godfrey suddenly collapsed to the ground while running. The programme’s on-site paramedics began lifesaving measures immediately and urgently transported him to the hospital,” the management behind “Chase Me” said in a statement.

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“After two hours of all-out efforts to save him, the hospital (said) he had suffered a sudden cardiac death.”