Selena Gomez filed a lawsuit against a slew of software and technology firms and the honchos who run them, accusing them of profiting off her image, name and likeness without her permission. According to new legal docs, obtained by TMZ, Selena claims she was shocked to learn her celebrity was being peddled to turn profits in the mobile game ‘Clothes Forever – Styling Game.’ It allows users to buy “diamonds” for prices ranging from $.99 up to $99.99, and to go on virtual shopping trips with celebrities.

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In the docs, Selena says the game blatantly ripped off her cover photo from the fashion publication Flare and slapped it on their app, which appeared in the Apple App Store.

Selena Gomez Slaps A $10 Million Lawsuit Against Gaming Company For Using Her Look-Alike
Selena Gomez Slaps A $10 Million Lawsuit Against Gaming Company For Using Her Look-Alike

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Selena says she’s worked her entire career to build up a strong brand — claiming her sponsored posts are worth as much as $800,000 each — and she says now her rep’s being diminished by this unapproved association with a “bug-riddled” game. Yes, she threw in a jab about the game getting terrible reviews. The pop singer is suing for damages, a cut of the profits and for the game to stop its alleged unlawful activity and business practices.

“Defendants never requested, consulted, or informed Gomez regarding the use of any of her publicity rights in connection with the Game,” the suit states. “Nor, if asked, would Gomez have consented to such use for the Game, which apparently relies on the unsavoury practice of luring its users to make in-game purchases in amounts as much as $99.99 to fund imaginary spending in the Game and unlock features.”

Gomez is suing Guangzhou Feidong Software Technology Co., the China-based seller of the game, as well as MutantBox Interactive Limited, the British company that holds copyrights to the game.

The suit notes that Gomez has “carefully curated all endorsements and business opportunities” in a way that advances her goals and her image as a role model for youth.

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