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Product placement has become a thing now in movies and series. And it seemed to be true when Dwayne Johnson and Ryan Reynolds’ film Red Notice minted moolah that is beyond anyone’s expectation. In the film, Dwayne and Ryan both of their alcohol brands were in the focus, which helped them get the profit. Red Notice had done a brilliant product placement. Read on to know more about it.
Not only the profit but do you know the amount of money that The Rock earned through this film is twice the salary received from his DC debut movie Black Adam? Yes, that’s right. Scroll below to get a more detailed report.
Red Notice starring Ryan Reynolds, Dwayne Johnson, and Gal Gadot received an immense amount of appreciation from the audience and also calculated millions of views when it first premiered on Netflix. With over 4.2 million streams, Red Notice became one of the most talked about movies released on Netflix in 2021. However, after 100 million streams within 4 weeks of its release, Dwayne Johnson’s brand Tequila Teremana and Ryan Reynolds’ brand Aviation Gin became the prime focus. According to a report in Concave Brand Tracking, in the whole 1 hour 58 minutes of runtime, the products were placed for 28 minutes in the movie.
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