The terrific opening of Yamla Pagla Deewana on 14th January, at least in Delhi-U.P., East Punjab and Rajasthan, brought cheer in the industry. Frankly, when the film was under-production, no one – neither in the public nor in the trade – had thought much of it because it was being directed by Samir Karnik, who had no success to his credit, and it starred Dharmendra, Sunny Deol and Bobby Deol, none of whom is a current favourite. A lot of the preconceived notions about the film changed when its first trailer was out. The public liked what it saw in the trailer which promised lots of comedy and fun. That’s when everyone’s opinion about Yamla Pagla Deewana changed. Anyway, even then, not many in the industry were prepared for the kind of initial the film took on Friday (January 14), at least in Northern India.
The case of Gujarat and Saurashtra was quite astonishing. The film opened to average houses in the two sub-territories but before one could say ‘Yamla Pagla Deewana’, collections had shot up on Friday itself. The jump in collections was so marked in many cinemas that the trade persons couldn’t believe their eyes and ears when they saw and heard about the euphoria. After Dabangg, this is another film which has proved that films without too much taam-jhaam (read foreign shootings, lavish sets, hep costumes for the lead pair etc., stylised shooting, fancy camera angles) can also run at the box-office.