After getting a positive response to the teaser, director Rajkumar Hirani launched the theatrical trailer of Ranbir Kapoor starrer Sanju last week, which has met with a positive response on social media. However, as mentioned before, the social media reaction does not matter as neither does the same seldom translate into Box-Office returns nor does it have a negative impact on the collections. After the trailer release, we interacted with 12 exhibitors/distributors to know their response and the trailer found a positive response from 9 of them whereas 3 found it to be just about average.
The distributors and exhibitors revealed that the trailer has all commercial trappings in it, and had immense trust in Rajkumar Hirani’s story telling abilities. The three exhibitors who weren’t quite impressed by the theatrical trailer felt that it was an attempt to glorify Sanjay Dutt’s life, and not many in India are interested to see that on the big screen. None the less, the overall response to the trailer in the trade circuit is on the positive side. Talking about the audience survey, we spoke to as many as 50 people around him, and 42 of them said that they would definitely watch the film in theater, whereas 8 of them didn’t like the trailer at all citing the reason that the trailer couldn’t create an impact.
On a personal front, I felt that the trailer of Sanju was quite good, although there are a several dark undertones in the trailer which might keep the family audience away initially, until the word of mouth spreads. The jail sequences and the colourful life of Sanju isn’t something that would appeal to the family audience, and the screenplay of the film now needs to be as universal as PK, 3 Idiots because it is impossible to attain blockbuster status without the family audience. Ranbir Kapoor looked fantastic in the trailer, and the efforts to transform are clearly visible.
Talking from Box-Office point of view, the film will take a smashing start all across, especially in the metros where the youth will come out in huge number to watch the film on its opening day. Even the mass centres, which is not Ranbir Kapoor’s stronghold should come on board as Sanjay Dutt is a popular entity among the masses. The Ranbir Kapoor – Rajkumar Hirani factor, backed up with a good trailer will ensure the ticket sales rolling atleast initially, and the audience word of mouth will eventually decide the fate of the film in long run. There is a certain amount of anticipation on ground for the film, and it is expected to be one of the biggest non-holiday openers of all time.
Initial Opening Day Box-Office Prediction: Rs 28 – 29 crore.