Except for ‘Shanghai‘ which didn’t really take an opening and didn’t sustain well either, Emraan Hashmi starrers have been enjoying good patronage amongst not just his steady fan-base but also a ‘now-emerging’ multiplex followers. ‘Jannat 2‘ showed that a few months back while ‘The Dirty Picture‘, ‘Murder 2‘, ‘Once Upon A Time In Mumbaai‘ and to an extent ‘Dil Toh Baccha Hai Ji‘ have demonstrated that in the past.
No wonder, expectations are good from ‘Raaz 3‘ as well. The hero is saleable, the franchise is kicking and alive, the production house (Vishesh Films) is on a roll, the director (Vikram Bhatt) has the best track record in ‘fear and horror’ genre and not to mention, the heroine (Bipasha Basu) has promised to reinvent herself. What is missing though (and quite importantly) is the presence of a hit soundtrack that would have locked the affairs. While that should not be the deciding factor in the ultimate fate of the film, it would have an impact in the initial tally of the film over the weekend.
The film is expected to take a good start of over 60% and only consolidate its position over the weekend. In fact it won’t be surprising if the film touches much higher occupancy, especially in the single screens as well as auditoriums where it is being shown in 3D. With a weekend of over 25 crores expected for the film, ‘Raaz 3‘ should immediately find itself in a safe zone.
What also helps the cause is that it is arriving amidst zero competition. ‘Joker‘ won’t last beyond a week, ‘Ek Tha Tiger‘ is ending its run while films releasing alongside it, ‘Chal Pichchur Banate Hain‘ and ‘Riwayat‘, don’t stand any chance whatsoever commercially.