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Join UsGrand Masti is faring well even on its 2nd Monday too. Though initially slammed as horrifyingly obscene, the film held steady despite new releases like Phata Poster Nikhla Hero.
On its 2nd Monday, the film made a business of about 2 crores at the box office, taking its domestic total to 83 crores nett.
The trio Vivek Oberoi, Riteish Deshmukh and Aftab Shivdasani put up a great show with their endearing camaraderie ensuring a good time for the audiences. Abundant in rude humor, the film has already ventured into the superhit zone with a hefty profit rate of over 167.74% at the domestic box office.
The movie has also beaten the profit rate of Jolly LLB, which is 167% at the Domestic Box Office. Take a look at Koimoi’s list of 2013 Movies With Best ROI right here:
Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI
(all-India net collections) (in Rs. crores)
Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!
|
ROI Rank |
Movie Name |
Producer |
Cost* (Crores) |
Lifetime India BO (Crores) |
ROI |
ROI multiples |
|
1 |
Vishesh Films/T-Series |
12 |
85.40 |
73.40 |
612% |
|
|
2 |
Dharma/UTV |
45 |
190 |
145 |
322% |
|
|
3 |
UTV |
12 |
46 |
34 |
283% |
|
|
4 |
Excel Entertainment |
11 |
36.50 |
25.50 |
232% |
|
|
5 |
Red Chillies Ent. & UTV |
75 |
226.70 |
151.70 |
202% |
|
|
6 |
Vishesh Films/Fox Star |
7 |
20 |
13 |
186% |
|
|
7 |
Indrakumar and Ashok Thakeria |
31 |
83.00 |
52 |
167.74% |
|
|
8 |
Fox Star |
12 |
32 |
20 |
167% |
|
|
9 |
Shootout At Wadala | Balaji/White Feather Films | 26 | 62 | 36 |
138% |
|
10 |
Bhaag Milkha Bhaag | Viacom 18 & ROMP | 50 | 102.50 | 52.5 |
105% |
|
11 |
and |
UTV and Viacom 18/Shomaker |
25 and 20 |
50 and 40 |
25 and 20 |
100% |
*Costs are based on Assumptions and Estimates
