The first weekend for Ek Thi Daayan could not create a miracle at the Domestic Box Office. But the overseas collections of the film have been fainter. A film that is a narrative built on ethnic folklores; it is a surprise that the film’s performance is so unusually dull abroad. Starring Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin, the film is a supernatural thriller about the myth of witches!
International films known for their impeccable way of treating the matter of such stories right, Ek Thi Daayan specifically was a sheer disappointment for its climax. The film opened at 22 screens in U.K and Ireland and earned £ 30,587 [Rs. 25.14 lacs] by its first weekend.
Having an insatiable appetite for Indian films, the Gulf circuit is crucial to a film’s success overseas. With a high expat population, mainly Indians and other South Asians, the film performed well there earning a grand total of 1, 75,000 [Rs. 94.79 lacs] in its opening weekend.
Though North America box office is largely benevolent to Indian Films, Ek Thi Daayan despite releasing in 48 screens there could only rake up a measly amount of $ 65,857 [Rs. 35.71 lacs] in the circuit.
With 6 screens in Australia, the film earned an average income of $ 17,871 [Rs. 9.93 lacs]. Fiji, again high in indian population has a special place for Bollywood films. Ek Thi Daayan was released at 2 screens in Fiji and zeroed their collections on FJD 9,812 [Rs. 3.01 lacs].
The film was definitely not welcomed very overwhelmingly. While in India, we could easily reason out that IPL season’s ongoing cricket fever has harmed the film, the same excuse doesn’t stand applicable for the low overseas box-office collection. Though, Ek Thi Daayan is a grilling and refreshing paranormal plot for India, the film failed overseas mainly because the international terrain of cinema has studied every nitty-gritty details of similar themes in spectacular films before. By Indian standards, the film is inherently new in its perspective, but for most abroad they have genuinely seen better versions of similar stories before.