It is a known fact that ‘Cocktail‘ is a success. ‘How big’, is the question. More so since there are countless sources that are bound to throw varied numbers, especially when it comes to the production budget and costs that have been incurred in the promotion, marketing and release placement of the film.

Diana Penty, Saif Ali Khan, Deepika Padukone In Cocktail Movie Stills
Diana Penty, Saif Ali Khan, Deepika Padukone In Cocktail Movie Stills

While the ‘declared’ eventual numbers that are gained theatrically are bound to be consistent, more so because ‘Cocktail’ is primarily earning moolah from the multiplexes and the systems are much more organised in this circuit when compared to the single screens, at KoiMoi, we bring to you the exact business dynamics.

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Production cost (including print and publicity) – 50 crores

Returns:

  • India distribution share – (Expected) 40 crores
  • Overseas distribution share – (Expected) 15 crores
  • Satellite and music rights – 28.5 crores (already sold)
  • Home video – 2.5 crores (in house with Eros)

Total: 86 crores

This leads to a ROI of over 80% which is even more than what the makers (Saif Ali Khan, Dinesh Vijan) had gained through ‘Love Aaj Kal’, last film that had been termed as a clean hit on the basis of largely multiplex run.

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