In a season of women-centric films that have been releasing one after another, two more will hit the screens this Friday – Khoobsurat and Daawat-e-Ishq. Though both films have a bonafide male lead (Fawad Khan, Aditya Roy Kapur), while Sonam Kapoor is clearly driving the show for Khoobsurat, for Daawat-e-Ishq the story is told from Parineeti’s point of view. Good part about both the films is that they have been promoted well while also understanding their target audience well. Though none of the two have been hyped uncontrollably, there has been decent buzz amongst the youth, which is good.
In terms of music too, neither of the two films boast of blockbuster music though it must be said that ‘Khoobsurat‘ has managed to see a better response due to its catchy appeal. Though that won’t make much of a difference to the opening or the eventual run, a positive ingredient certainly helps. On the other hand ‘Daawat-e-Ishq‘ carries an edge due to Yash Raj Films banner, as a result of which the film’s reach would be quite widespread. Eventually though, both films are aiming for the same market and the target audience which means it would be quite interesting to see how box office behaves on the opening weekend.
Overall, while both films would open in 30%-40% range, ‘Daawat-e-Ishq‘ may just have a slight edge. Also, Habib Faisal (Do Dooni Chaar, Ishaqzaade) has shown in the past that he is a capable director who tells a story differently, while making them commercially viable. However if the content of ‘Khoobsurat‘ is promising, it should catch up well too as it has enough ingredients in there to enjoy a long run.
All in all, a good weekend ahead for audience who want to catch light hearted films in theaters. It would be even better if both these films turn out to be winners at the box office.
Joginder Tuteja tweets @tutejajoginder