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The year has been going good so far and its time to take a look at the hits and misses in Bollywood so far on the basis of their profits. In terms of the business in Bollywood, Koimoi keeping in mind the profit-loss statements of each venture, carefully studies and states the films that yielded the best return values on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success.