Bombay Talkies has kept low on the publicity, thankfully not on buzz. Despite a loaded star cast, a packed song which compiles the 30 most iconic actors in the last few decades of Indian Cinema, it has refrained from using the star power to garner publicity for their film. An omnibus to celebrate the 100 years of Indian Cinema, the directors have kept the touch highly personal on it by taking a strong stand on deliberately not promoting the film.
Intriguingly its release clashes with that of Dada Saheb Phalke’s Raja Harishchandra which had released on 3rd May 1913, exactly 100 years ago.
The compilation film which runs four short films by notable directors Karan Johar, Anurag Kashyap, Zoya Akhtar and Dibakar Banerjee is their individual salutation to their perspective and approach of Indian cinema.
The film should open to a decent occupancy based on the repute of the notable directors attached but in general it would rather not expect greater than a 30%-40% opening. Having a general tendency to allure the intelligentsia more than the masses, its pick up won’t be excessively arresting, targeting mainly the multiplex audiences.
Though the releases this year hasn’t really followed a predictable route, what with Himmatwala and Ek Thi Daayan falling way below the expectation mark, Bombay Talkies won’t hopefully disappoint those who are holding it high in regard. Content driven in its structure, the film shifts all its onus from star power to direction and script mainly which is a rising trend of the new age Bollywood market.