If World Cup cricket is such a terrifying opposition that producers don’t want to release their films when the matches are being played, what explains the praiseworthy performance of Tanu Weds Manu at the box-office last week? ‘Tanu Weds Manu’ collected a net of Rs. 3.2 crore on the first day. Collections went up by 30% on the second day. Attendance at the cinemas on Sunday, the third day, was expected to be at an all-time low as India was to play against England that day. In spite of the India-England match being very exciting, the net collections of ‘Tanu Weds Manu’ were to the tune of Rs. 3.6 crore. Does this imply that cricket matches prove to be a major opposition for films only if they (films) are weak? In other words, does it mean that only those producers, who have no confidence in their films, shy away from releasing their films when international or IPL cricket matches are being played?
No doubt, collections of ‘Tanu Weds Manu’ would’ve been better had there been no opposition of World Cup Cricket. But to assume that films would die at the ticket windows when released during cricket matches is baseless. Vashu Bhagnani had released his Biwi No. 1 during the World Cup cricket matches in 1999 and even that film had gone on to do hit business. If, in spite of the examples of ‘Biwi No. 1’ and ‘Tanu Weds Manu’, producers still fear releasing their films in the weeks when cricket fever is at its peak, it can mean only two things – either the producers are not confident of their films or they feel, ‘Biwi No. 1’ and TWM were exceptions to the rule.