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In a new ad released by PETA US, rocker Duff McKagan and supermodel Susan Holmes stripped down for an anti-fur PETA campaign. Susan Holmes McKagan used to wear fur—but once she learned that animals who are killed for their fur are beaten to death and often skinned alive, she had a change of heart. That’s when she and her husband, bassist Duff McKagan, volunteered for a brand-new anti-fur campaign for PETA US. In the ad, which was shot by top celebrity photographer Robert Sebree, the stars of E!’s Married to Rock reality TV show off their tattoos above the words “Ink, Not Mink—Be Comfortable in Your Own Skin and Let Animals Keep Theirs.”