Anup Jalota, Ketan Mehta, Deepa Sahi and Subur Khan (an MBA from the advertising world) have joined hands to open a distribution company – Open Door Films Ltd. The name is indicative of what the company stands for. It is a wholly integrated distribution platform for independent films made on controlled budgets. Such films often never see the light of the day because big corporates and distributors don’t pick them up as they are considered risky. It is common knowledge that our industry is star-driven and non-star cast films, made on limited budgets, rarely elicit interest among the big houses.
The four promoters of the new venture announced the formation of the company on 3rd August at Cinemax, Versova, Bombay. They said, they would strive to release 25 to 30 films over the next three years. The first release of Open Door Films Ltd. Will be Ketan Mehta and Anup Jalota’s Tere Mere Phere, a romantic comedy written and directed by Deepa Sahi and starring Vinay Pathak, Riya Sen, Darshan Jariwala, Sushmita Mukherjee and two newcomers, Jagrat Desai and Sasha Goradia.