When it comes to promoting their films, there’s no one to beat the two Khans, Aamir and Shah Rukh. Here’s why…

Shah Rukh Khan Promoters Par Excellence

Shah Rukh Khan’s RA.ONE Extravaganza

Shah Rukh started the promotion of Ra.One, his most ambitious project to-date, with a campaign which kick-started in January this year with a full-page spread in a leading national weekly (all city editions), exactly ten months before the film’s scheduled release (on Diwali 2011). Again, in early June, he launched the first full-fledged trailer of the Rs.100 crore film and undertook city tours to promote the film.

Imran Khan, Aamir Khan: Promoters Par Excellence

Aamir Khan & Imran Khan’s DELHI BELLY

On his part, Aamir is leaving no stone unturned to market his Delhi Belly. Imagine hosting a party to celebrate the success of a song of the film. That was surely a first in the film industry. But the party was a well-deserved one because the Bose D.K. song of Delhi Belly has indeed become a rage with the youth, never mind if Anubhav Sinha, the director of ‘Ra.One’, is outrageous about the doublemeaning lyrics of the song.

Again, Imran Khan, the hero of ‘Delhi Belly’, has been made to file a PIL in the court against the government’s move to increase the age limit of persons allowed to consume alcohol to 25.Now, when Imran’s belly doesn’t demand alcohol, whether in Delhi or Bombay, why would the star get into litigation with the government? It’s the timing, you see. ‘Delhi Belly’ is on release and it makes sense for the American passport holder to become a hero among the 18-25 age group youth who, in any case, are agitated by the government move. Incidentally, Imran’s lawyer has filed the PIL on the star’s behalf to make matters convenient. Obviously, Aamir’s nephew won’t have the time to attend court. Coming back to marketing and promotion of films, Aamir Khan and Shah Rukh Khan deserve kudos for coming up with more and more novel ideas always rather than kabhi kabhi.

Prefer Shah Rukh Khan over Aamir Khan? Take part in the poll below:

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18 COMMENTS

  1. Let’s not forget that it was King Khan-SRK who first started the trend to promote films and create excitement for films…

  2. sir,agar aap mujhe in 3 works ke baare me normal language me mail karde to apki badi kripa hogi aur haan u r great host and expert.
    about script,story and dialogue and their writer.Buy and Good Night

  3. Always remember SRK is the father of bollywood!! His movies are exceptational & their promotions too.. This diwali Ra.One will break all records!!

  4. Sharukh is the baap of bollywood and Ra.one is the baap of hindi movies. Blockbuster written all over it.. God bless SRK

  5. Shah Rukh Khan for sure! he has the capibility to promote his movies to the world as well as to india. he is the trend-setter for many thing, he is the one who started promotion campaigns for his movies & the rest followed.
    SRK is the God of marketing.

  6. Definetly SRK any time.

    MNIK was a film on a serious issue while what ever movies Salman or Aamir has done in recent times are more of masala movies. Aamir tried his hands in serious genere but his dobhi ghat and peepli live although were critically acclaimed they were flop. While SRK’s MNIK was a big hit in India as well as oversees, So there is no doubt that SRK is a better actor than Aamir and Salman put together.

    SRK has been on top since decade while Aamir, Salman and Akshay became more popular in last few years so we can’t compare these actors with SRK.

    With Ra One and Don2 SRK is surely gonna rock the world.

  7. SRK rokz
    amir and salman cannot make a serious movie hit. Have seen what happened wid farah khan. If she wud hav taken srk then tmk wud hav got a bb tag. Its srk power. And srk dont need promotion coz hes d biggest brand in d country

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