Salman Khan & Being Human are most trusted brands in India according to a report by Trust Research Advisory
Salman Khan & Being Human are most trusted brands in India according to a report by Trust Research Advisory

Salman Khan is the most trusted cinema personality in India, leaving behind Amitabh Bachchan, Aamir Khan and Shah Rukh Khan.


According to a research report titled ‘The Brand Trust Report, India Study, 2012’, Salman Khan, who delivered two box-office hits – Ready and Bodyguard – last year, has been voted as the Most Trusted Cinema Personality in India. The Bollywood actor has also ranked third in the overall personalities list, only after social activist Anna Hazare and cricketer Sachin Tendulkar.

The report, released by Trust Research Advisory (TRA) on January 16 in Mumbai, is designed to select India’s Most Trusted Brands for various categories.

In the Most Trusted Cinema Personalities list, Salman is followed by Amitabh Bachchan, who ranks second (Amitabh is fourth in the overall personalities list). Bachchan is closely followed by Aamir Khan, who ranks third among cinema personalities and fifth among overall personalities. The other Bachchan who features on the list is Aishwarya Rai Bachchan, who is ranked fourth in cinema personalities.

No list can be complete without Rajnikanth, who features as the fifth Most Trusted Cinema Personality in India. The southern superstar is followed by veteran singer Lata Mangeshkar and actor Shah Rukh Khan at the sixth and seventh places respectively.

Salman Khan’s Being Human Most Trusted In Social Sector

Interestingly, Salman Khan’s charity ‘Being Human’ is also ranked first among a list of organisations in the Social Sector list.

When asked if Being Human had topped its category only because of brand Salman, CEO of Trust Research Advisory, Mr. N. Chadramouli, told, “I think both brands contributed to each other. Last year Salman was not there (on the list). Being Human brought him into focus, with every second person wearing a Being Human T-shirt. On the flip side, Being Human needs a personality like Salman Khan to bring it forth. There is a mutual synergy between the two brands.”

Star Endorsements: Not Effective Enough?

Sachin Bhosle, research head of TRA, clarified that there has been no connection of box-office success of an actor’s films with the survey and the list was purely about the recall value and positivity associated with the stars.

He added that there was no major impact on any consumer brand only because of a particular star’s endorsement. “Even though brands spend crores of rupees on getting endorsements by stars, yet brands might not be trusted in spite of the stars endorsing the brands being trusted by the public,” he said.

The basis for the report was a primary research conducted by TRA across 2,718 respondents in 15 Indian cities.

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  1. hello hello hello…..this is not a wrong number….this is SALLU BHAI fan speaking….when SALLU BHAIs fans speak other should listen else you wont know from where u are speaking and where u r f…..g…hahaha…

    • if you have power vote SRK and prove he is not GAY……I dont think you SRK fans can prove it because u r all chakkas……only trying to degrade other STARS……be a man…

      • the prouve he is married ,has 2children !!all the actress want to be romanced by him as they said !!!!when salman is still single that mean he is gay or his ……..dont work well!!!you know what i mean ???so prouve salman is the opposite of that

      • if you have power to prove salman is not chakka then prove. but i can prove salman is chakka right here rigth now 1) he is 46 still not marriage.2, all beautiful girls are dumped him bcz they knew he is chakka he cant do any thing. chuitye itni achchi aur beautfiul ladkiya ussey chod k nahi jaati salman ne kisi ko dumped nahi kiya sab ladkiyan ko dumped ki


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