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Minister of Railways and Commerce – Piyush Goyal has lauded the novel idea of Indian Railways to invite filmmakers to promote their cinema projects on trains.
The minister has also invited more filmmakers to use the medium of railways to reach out to the masses, using its ‘Promotion on Wheels’ scheme.
Goyal tweeted his message on social media on Wednesday.
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“Railway’s Novel Idea of Promotion on Wheels: A special train will be travelling from Mumbai to Delhi on 16th-17th October, to promote the upcoming film, Housefull 4, along with the film’s team,” wrote Goyal on Twitter.
He added: “I encourage more filmmakers to use this route to reach out to the masses.”