The story of a chick in search for his father has won the Proggy Award in the category of Most Animal-Friendly Film from People for the Ethical Treatment of Animals (PETA) India.
The Green Chic was presented the award for conveying a message of compassion for animals (“Proggy” stands for “progress”). The animated movie is the story of a family of chickens who are living happily in the jungle until a hunter kills the mother and takes the father captive. His young son, Chiclet, sets out to Mumbai to find and rescue his father, accompanied by his animal friends. There is even a scene in which the team starts out on its mission dressed as PETA activists!
Actor and honorary PETA director Pamela Anderson said of the film, “If every kid in the world watched ‘The Green Chic’, the world would be a better place.” Actor Jackie Shroff says, “’The Green Chic’ is entertaining while also encouraging young people to show compassion for all living beings.”
PETA India is releasing a brand-new ad starring Chiclet that encourages people to stick up for animals. “The film shows children that animals are as loving of and devoted to their families as we are and that they deserve to be respected, not abused”, says PETA India’s Chief Functionary, Poorva Joshipura. “This film will undoubtedly leave kids with a lasting appreciation for animals, and we’re delighted to recognize the makers for their important contribution to fostering compassion.”