“Lowering Ticket Prices For ‘Jai Ho’ Was A Big Mistake” – Salman Khan

In a recent interview with Koimoi, Salman revealed what he thinks was the reason why Jai Ho did not live up to what was expected of it. He said, “Most films of the masala genre have a good buzz around it. Jai Ho was a serious film. A certain amount of seriousness is inherent in such films. People liked Run but kids got really scared of it. We eventually make films for kids. When you make a film from your last film, the next has to be larger. In the lot larger, sometimes it is convincing and at other times you go overboard. “

Salman explained further, “What happened with Dabangg was either he could take over a whole village. So you make a slightly realistic film where the hero is a trained man but he also gets hurt. He also falls and doesn’t have the energy to get up. If you see Jai Ho on television, it is the most amazing film. You are sitting at home and family feel, help three people message and everything clicks. But the music of the film which we thought was great did not do well. Kick doesn’t have that problem. The vital problem was the January release when December has had a massive release, school start etc. It takes atleast a month to go back to the theaters. The ticket prices for Jai Ho was just 250 rupees while all films of that budget sold tickets for 450-950 rupees. Our ticket prices we kept 250 on Friday, Saturday and Sunday and lower on weekdays which I think was a big mistake.”

Though Salman still stands by his judgement, it wasn’t a feasible idea from a business perspective added the actor. He said, “We did it for our fans and completely stand by it. But Jai Ho was a 126 crores ka flop, which is fine.”

Salman’s next film is all set to release this Friday and is one of 2014’s most awaited films.

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