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Effortlessly shifting from high-street fashion to urban chic, Bollywood actress Kareena Kapoor who has always received a thumps-up from fashion critics on home turf has caught the eye of an international couture brand, who have approached the actress to design a signature line of denims.
If sources are to be believed, Bollywood’s numero uno Kareena Kapoor will design a signature denim collection for the brand that will be called Bebo.
A fashion icon in the truest sense, Mrs Khan recently took her brand value to an all-new high as she shared her health and beauty secrets in a tell-it-all–book that went on to become a best seller.
Within the country too Kareena is fast emerging the face of advertising –Not to mention the most popular face in the brand circuit, not just in comparison to her contemporaries but beating the likes of some of the most prominent names on television.
The highest paid brand endorser lends her face and brand name to a whopping 22 brands – a feat no other actor/actress or sportsperson has managed to achieve and if all goes as planned, the diva will have her signature denim line in some of the biggest stores abroad.
Says a source close to Kareena, “She was approached by the brand as her appearances have impressed several… Whenever Kareena has associated herself with a fashion or health initiative it has always gone on to be very successful. Apart from that she is always impeccably dressed and has international appeal…qualities that the brand is looking for.”
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