Smiling brightly while holding her beloved rescued cat Dosa, Filmfare Award–winning actor Kalki Koechlin stars in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. The ad reads, “Adopt, Don’t Buy”, and goes on to say, “Even the Little Tigers Need You”, a reference to conservation groups’ efforts to save tigers. Kalki wants her legions of admiring fans to know that every time someone buys a cat or a dog from a breeder or a pet shop, a wonderful animal living on the treets or languishing in an animal shelter loses a chance at finding a loving home. The ad was shot by ace photographer Himanshu Seth. Kalki’s make-up was done by Berzin Irani. Broadcast-quality video footage of Kalki’s interview as well as behind-the-scenes video footage can be found here.

Kalki Koechlin
Kalki Koechlin

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“Dosa is a super cat – he’s cuddly, affectionate and good-looking”, says Kalki. “With so many homeless animals suffering on the streets or waiting to be adopted in animal shelters, breeders only add to the problem by bringing yet more cats and dogs into the world. I am so happy that I adopted Dosa.”

Kalki debuted in Anurag Kashyap’s critically acclaimed Hindi film Dev D, for which she won a Filmfare Award for Best Supporting Actress in 2009. She was also nominated for Screen and Stardust awards for Best Actress this year for her work in the Hindi thriller Shaitan. Currently, Kalki is wooing the silver screen with her performance in the film Shanghai.

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