Rapper Divine is all set to take his brand of hip hop, which comes with Indian influences, to a global platform. He has signed a worldwide publishing deal with the music company Reservoir. The deal entails global rights to his catalogue, as well as his future works.
In addition, Reservoir has also struck a joint venture with Divine’s Gully Gang Entertainment to sign and develop new songwriting talent. Gully Gang Entertainment houses the Divine’s label Gully Gang Records.
“2020 is all about manifestations and taking things a few notches higher. I’m super elated to partner with the company who aspire to leverage my desi brand of hip hop amongst global tastemakers. It’s time that Indian hip hop and rap is no longer confined to homegrown parameters but assumes the form of a world phenomenon,” said Divine.
“We believe in the music Divine is making and the movement he has created. This new partnership reaffirms our commitment to supporting creators in emerging markets and helping them reach new fans across the globe, and we’re proud to be kicking things off in India with DIVINE,” said Rell Lafargue from the global worldwide publishing firm, Reservoir.
Following several successful singles like ‘Yeh Mera Bombay,’ ‘Kohinoor,’ ‘Jungli Sher,’ ‘Kaam 25,’ ‘Meri Gully Mein,’ Divine released his debut album, Kohinoor, in 2019, via Mass Appeal India. As the follow-up to Kohinoor, Divine recently released an emotionally driven hip-hop and rap compilation album titled SHUTDOWN.
Congrats Divine on this achievement.