From Aamir Khan’s Thugs Of Hindostan To Akshay Kumar’s Gold – Movies That Started Well But Couldn’t Sustain The Momentum
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Back in 2008, Bollywood got its first 100 crore grosser with Aamir Khan starrer Ghajini. 12 years later we have close to 100 movies which have hit the century at the Box Office.
What was once an elite club is crowded now and 200, 300 crores club have taken its place. Let alone big stars, many relatively smaller ones have also got multiple 100 crores grossers and that’s a good thing for the industry.
But, there have been a lot of 100 crore grossing films in the last 10 years or so, which haven’t lived up to their expectations. You’ll ask how? Well, these films took very good to excellent openings at the Box Office but couldn’t sustain the momentum due to lack of appreciation from the audience or the limited appeal of the subject. Call it mediocre content or whatever, these films couldn’t live up to their hype after hitting homerun on the opening day. They ended up collecting 100 crores in their lifetime run but that was just because the films enjoyed terrific opening days. If that wasn’t the case, the lifetime numbers would’ve been far less.
