From last few years, the Chinese market has proved to be one of the most successful markets for Bollywood films. Last we saw Dangal, Bajrangi Bhaijaan and other films, received tremendous response from the China audience. But now it seems, they won’t be able to watch Akshay Kumar and Rajinikanth starrer 2.0 anytime soon.
The film was supposed to hit the China theatres on July 12 but now the release has been stalled.
A source close to Bollywood Hungama revealed, “2.0 will be distributed in China by HY Media, who also released Pad Man. It was an underperformer at Chinese box office and HY Media lost money on this flick. 2.0 meanwhile has to make $25 million (Rs. 170 cr. approx.) in the neighbouring country and only then it will emerge as a profitable venture for them. But these guys are not sure about its prospects, they don’t want to take a risk.”
The source further said, “2.0 has a good story and message about the horrors of radiation. But primarily, it’s a VFX-heavy film and moviegoers in China have seen many of it. The reason why Dangal, Bajrangi Bhaijaan, Hindi Medium etc. worked is because it provided with something that their own film or Hollywood flicks didn’t. 2.0 doesn’t have that same novelty value. And it’s a sequel of Robot, which people in China haven’t seen. Hence, they won’t be able to fully understand the plot. Same happened with Baahubali 2: The Conclusion. The first part had released in China but failed miserably. The sequel was seen by more people but it still didn’t work as many hadn’t seen Baahubali: The Beginning.”
The source also said that if the film had released on July 12, it would have been clashed with The Lion King. “If it had released on July 12, 2.0 would have clashed with The Lion King. It releases a week before its worldwide release and just like everywhere else, even in China, the buzz for this film is at an all-time high. 2.0, meanwhile, is an unknown film, and it’ll get crushed by The Lion King.”
But the source also confirmed that the Chinese posters of the film are already out, so the film would definitely see the day of light someday. “The Chinese poster of 2.0 has been out. It’ll be embarrassing if the Chinese release gets cancelled at this point. So 2.0 should release and let’s see when it manages to make it in cinemas in China.”