Bhumi Pednekar On MTV Nishedh & The Impact She Wants To Create With Her Films

Actress Bhumi Pednekar has lent support to “MTV Nishedh”, and says the upcoming series is going to be hardhitting fare.

“MTV Nishedh” will focus on fostering healthier attitudes and behaviours, and removing the stigma surrounding several health-related issues, including sexual reproductive health and wellbeing, contraceptive care, tuberculosis (TB) and nutrition. The series aims to educate the audience on these subjects, and to get young people talking and seeking out more information about such important but often-neglected and overlooked issues.

“We usually show our women as very demure and submissive but I think over the last few years, with the work my colleagues and I are putting in, or the kind of initiatives that are being started and the kind of conversation that has started, things are changing,” said Bhumi at the launch of “MTV Nishedh” on Friday in Mumbai.

She added: “When I was told about ‘MTV Nishedh’, I said this is exactly what I want to do with my films, and here we have a platform that reaches out to every corner of the country because MTV is one of the largest youth platforms. So, I think the effect is going to be very hardhitting. I am extremely excited and happy to be associated with this campaign.”