Ayushmann Khurrana is promising yet another good film with his upcoming release Article 15. The charming and talented actor was last seen in highly successful thriller Andhadhun & 100-crore-grosser Badhaai Ho so expectations are there for his Article 15 as well.
Though Article 15 lacks the commercial elements, the trust value of Ayushmann and interesting promos have managed to create some awareness for the film. This is one upcoming film which despite lack of appeal for the masses will not go unnoticed and that is sure.
Article 15 has got an excellent response in our “How’s The Hype?” section and here’s how the film is tracking just 2 days before its release.
With interesting trailer and promotions, the film has managed to reach out to a decent amount of the audience. We’ll rate the reach of the film as 5.5/10.
The audience is more eager to lap up the content based films than before and this is quite visible in the case of Article 15 too. Even before the release of the film, it has created the kind of buzz which can be rated as 4.25/10.
Since Article 15 is a niche film, it won’t be taking a great start at the Box Office. The film will be looking for an opening somewhere around 4 crores and that is fine for it. Considering the way, Ayushmann’s last films trended at the Box Office after a slow opening, this one would still have nice chances to perform till the release of Hrithik Roshan’s Super 30. All, Article 15 needs is a great word of mouth.
Reach: The number of people who are aware of an upcoming film, its star cast and release date.
Buzz: The number of people who are consuming promotional content related to an upcoming film frequently.