Advertisement
Anushka Sharma and her brother Karnesh Ssharma’s love for cutting edge visual effects (VFX) in their production ventures Phillauri, Pari and now Bulbbul is clearly visible. Much to their credit, they have been pushing the envelope in creating unique visual experiences for audiences. Incidentally, all three films are supernatural-feminist films, a sub-genre that their production house Clean Slate Filmz has created for the first time in Bollywood.
Anushka says, “For us, how uniquely we tell a story is extremely important and we have always tried to tell our stories as different as possible. I have always felt that a visual trigger to storytelling is key to hold attention of audiences today and it also allows us an unexpectedly new route to present an idea that has never been seen before by audiences.”
She adds, “Karnesh and I have always wanted to break-away from traditional ways of telling a story because we feel people have seen enough of the formula and are done with them. They are always looking to immerse themselves into something new. That’s been our biggest strength. From Phillauri, Pari and now Bulbbul, while we have accidentally created a sub-genre of supernatural feminism films, we have consciously told the story through the lens of clutter-breaking visual effects.”
Advertisement
