In the era which we live in, a film’s success largely depends upon the movie’s promotion and the promotional strategies put to use. There are various strategies like promos on reality shows, TV Soaps, Contests, Events, Charity Shows, etc, but have you ever heard before of serving an arcane chicken recipe at dhabas all over. The answer is a “No”, right?
Anurag Kashyap, the director of “Luv Shuv Tey Chicken Khurana” has devised this new technique and will share the secret recipe of the “Chicken Khurana”; a very special and mystic dish; with a select few dhabas in cities like Mumbai, Delhi, Chandigarh and Ludhiana.
“Luv Shuv Tey Chicken Khurana” starring Kunal Kapoor and Huma Qureshi in the lead roles; is a tale of a Punjabi family of Khuranas, who are making all ends meet in order to quest for the recipe of the signature dish “Chicken Khurana” served at their dhaba. The only person, who knew the recipe, undergoes a memory loss and hence in turn they lose the mystic recipe. The story is knitted around how the family endeavors to revive the authentic and original ingredients and process of preparing “Chicken Khurana”, the formula of which is worth millions of moolah.
Directed by Debutante Sameer Sharma, and produced by UTV Motion Pictures and Anurag Kashyap conjointly, the movie is hitting the cinemas on 2nd November, 2012.