Amitabh Bachchan: “Seeing Me As A Face Of Swachh India Campaign Is Not Enough”

Mega star Amitabh Bachchan, who is campaign ambassador of NDTV-Dettol’s Banega Swachh India Cleanathon 2018, has said that there has to be continuity in cleanliness campaigns, then only we will be able to achieve goal of clean India.

Amitabh Bachchan was addressing the media at the fifth edition of NDTV-Dettol’s Banega Swachh India Cleanathon 2018 on Tuesday in Mumbai.

NDTV-Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Abhiyan that was launched by Prime Minister Narendra Modi in 2014, with the target to make India open defecation free (ODF) by October 2, 2019, which happens to be the 150th anniversary of Mahatma Gandhi.

Talking about the campaign, Bachchan said, “I have been part of cleanliness campaigns under this initiative for last five years, but I think if people are thinking that we will able to bring the change just by seeing me as a face of this campaign then, it is not enough. We just wanted it to be sustained.”

I think we have to keep working towards this campaign even before the problem comes. There has to be some kind of continuation as often we just talk about it and we stop there but no one wants to carry it forward.”

Bachchan added that there has to be continuity in terms of cleanliness drives if we desire to achieve the goal of clean India.