Ajay Devgn from Son Of Sardaar and Shah Rukh Khan from Jab Tak Hai Jaan
Ajay Devgn from Son Of Sardaar and Shah Rukh Khan from Jab Tak Hai Jaan

While both the big budgeted films Son Of Sardaar and Jab Tak Hai Jaan had been eyeing for a Diwali release since last year, none were really aware of the others ideas.

It has been quite some time that both the films have been a mode of comparison between the star powers of their two bankable stars: Shah Rukh Khan and Ajay Devgn. Undisputedly, it is Shah Rukh who might just eventually topple the latter to become the last man standing this Diwali as Ajay can already feel the heat of releasing a film on the same date as a Badshahi film.

While in a recently held press conference for their film, Shah Rukh had clearly stated that it would be unfair to ask anyone to shift their release dates to fit in one’s own film, Ajay had reiterated back with a lawsuit. According to Ajay’s ADF Films, Yash Raj had used their monopolistic nature to churn in more number of screens for their magnum opus ‘JTHJ’. According to them, the YRF team had also lured the exhibitors and struck a deal for the same during the release of Salman’s Eid release this year under the banner, Ek Tha Tiger. They had been made available to distributors and movie hall owners as a complete package.

Coming to Son Of Sardaar, their team has also tried to aptly grab the spotlight by chipping in periodical instances that have aggravated the talk of the so call Khan-Devgan war. With Salman making a cameo scene and mouthing a powerful dialogue in the song, it evidently comes out as a mean of bashing up his arch rival King Khan who according to the Dabangg star is taking a ‘panga with pathan ka yaar’. The team is on a rigorous promotional spree too, just like the JTHJ team who is making sure that Yashji’s last film is released amidst a grand celebration and reception.

Shah Rukh Khan and Katrina Kaif in a still from Jab Tak Hai Jaan Movie
Shah Rukh Khan and Katrina Kaif in a still from Jab Tak Hai Jaan Movie

With the entire news of the lawsuit going viral, Yash Chopra’s team has finally mouthed some comments on the matter. According to YRF, they have not yet receieved any letter from Competition Commission as of now. So as and when they receive that, they would “suitably represent their stance as and when called upon to do so”. Seems, they have already calculated their measures too. According to the YRF team, there are as many as 10500 screens in the country, out of which they have booked less than 1500 screens all over, which is an industry norm for any big budgeted films. Plus a Yash Chopra-SRK comeback was meant to bring with it the immense euphoria and mass hysteria. Clearly, Ajay’s team was not aware of the super stardom of Shahrukh who continues to rule millions and is marking a return to a genre he has always conquered!

Yash Chopra returned to film making after a eight year old sabbatical post Veer-Zaara and this ended up as his last film, with an incomplete swan song that has always been a masterpiece in all Yash Chopra romances. While Jab Tak Hai Jaan is already making news for the right reasons, people have started raising finger on Ajay and his SOS team for taking the battle a little too personal and having the audacity to send a legal notice to the YRF team, knowing that they are already in a complete loss post Yashji’s death. But there is one section of the society who believes it has been wrong and monopolistic for the Yash Raj Films team to snatch away all the attention.

Ajay Devgn and Sonakshi Sinha in a still from Son Of Sardaar Movie
Ajay Devgn and Sonakshi Sinha in a still from Son Of Sardaar Movie

Ajay Devgn along with members from Eros International and Viacom 18 team met with around seven-eight members from the programming team of multiplexes and made a stance to make them realize that they have created a good product in Son Of Sardaar and their film should also be given a fair chance to stand out. Instead, he also promised all sorts of publicity support and proper marketing help to the exhibitors.

Ajay who has spent a whooping 80 crores on his upcoming masala flick is leaving no stone unturned to make sure SOS emerges as the clear winner in the epic Diwali battle this year. But with the legal notice being reduced to a cheap piece of publicity gimmick, it is upto Ajay to save his sinking ship from drowning in the already set battlefield! As of now, Yash Raj with its Jab Tak Hai Jaan clearly stands out as the choice of the audience majority but it is too early to file any statements.

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31 COMMENTS

  1. It seems as this fight is Hindustan vs pakistan. If this is the case then shahrukh is pakistan and ajay is hindustan. I am going with ajay. Qu ke jab sawal hindustan aur pakistan ki baat chal rahi hai, to har hindustan ek taraf aur har pakastani ek taraf. Remember ajay is the singham of bollywood, one man army. If you dont support son of sardaar then every indian will lose. Ajay has the guts that no actor has, he’s challenged srgay. Only a sher can do that!!!!!!

    • Abe Jaaa.Khud To Mangal Grah Se Aaya Hua ET Lag Rha Hai….Aur SRK & Ajay Ko Hindustan -Pak Me Baat Rha Hai……….Abe Kabhi School Gya Hai Ki Nhi Gawar Kahi Keee

    • watch srk speech on idependent day before u say anything bro he is as indian like me and u and please dont think like that never that only polytion job.
      srk father was freedam fighter.

  2. i comment on this site and they didn’t post it
    i stand for ajay. i believe this site is wholly support
    sk and yrf.

    plz just write it down that this site is for only shahruk and yrf

  3. Dear akshay….,how can u say srk is pakistani….,?what he has done for bollywood that’s g8t……he is king and face of indian cinemas in oversease…..what he has given indian cinema and bollywood is thousand times more than ajay…..some uneducated and cheap people cann’t undestand……this fact do every indian should support both but more srk…….

  4. cheap people are trying to make it like if you do not watch ajay devgans film you are not a true indian or a true hindu .i am a hindu and an indian but i will be watching jthj not sos because i belive jthj will be a far superior movie then sos.it does not make me a pakistani but it does make those making it a hindu vs muslim war complete retards

  5. Totally disagree with this article. The music of JTHJ is already way below expectations and so will the movie which definitely seems out dated.

  6. Well, honestly I dont feel the article is biased. Koimoi, a salute to you for bringing out the truth coz this lawsuit is nothing but a cheap publicity stunt.
    And i am not a srk fan but yet here i support the jab tak hai jaan team. and well it was silly on ajay’s part to do this… cz its yrf and its srk. u cant deny the fact that he is a demi god in india..insetad he could have preponed or postponed his release. Dumbass Ajay!

  7. AJAY DEVAGAN ALREADY HAS 102DEGREE FEVER IT WILL RAISE TO 104 OR 105 ON 13TH NOVEMBER HE IS FEARING TO COME SINGALLY INFRONT OF KING KHAN SO HE IS TAKING HELP FROM SALMAN BUT YOU REMEMBER DOGS AND PIGS COME IN GROUP BUT LION COMES SINGLE EVEN MULTIPLEX OWNERS HAVE UNDERSTOOD IT PLEASE AJAY LEAVE THIS CHEAP MENTALITY AND CHEAP WAY OF PROMOTING. SRK IS THE KING OF ROMANCE BOLLYWOOD BADASHAH ROYAL DOMINATOR OF INDIAN CINEMA BOX OFFICE SINCE 22 YEARS. 18 YEARS DDLJ IS STILL RUNNING YOU AND SALMAN ARE GETTING HIT FILMS FROM 2010 BUT SRK IS GETTING HISTORY HITS SINCE HIS DEBUT SO PLEASE THINK 100 TIMES DONT LISTEN TO OTHERS

  8. i am a srk fan …and i dont think music is good+wht yrf is doing is actually putting me off..being an srk il watch JTHJ ..but il make sure i watch SOS as well…SOS promos look cool

  9. I think its YRF fault to use such a way to book theatres in advance. Like this every movie will try book theatres as they are their own possesion. Competition has to be fair and should be done in a correct way. Ajay has a right stand he didnt want more screens but equal opportunity to compete, which is his right

  10. This is not well for yrf their film looks dull. other hand sos locks comedy so we prefer to watch comedy in the festiv season not a drama. and also acting wise ajay is far far better actor than srk. he can do romance only after that not scope for srk

  11. agar sans heer challa jab tak hai jaan jaise songs apko pasand nahi to music ki jara bhi samajh nahi sunte raho nonsense lyrics wale gane po po po 2 din suno aur bhul jao heer sans aaj bhi sunte ho aur dus saal bad bhi sunoge

  12. I don,t watch srk movies.ABEY KITNA LOVE STORY DEKHOGE MOVIES MEIN PYAR DEKHTE DEKHTE INDIA KA POPULATION 2ND LARGEST HO GAYA HAI.Its time to up the anti we need action,comedy,art movies which should be full of entertainment

  13. Der s no doubt dat Srk n jthj will turn out to b da winner dis diwali.. Ajay devgn n his stupid movie don’t stand a chance.. Noone in der right mind will want to watch sos instead of Jab tak hai jaan!!

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