The makers of 3 Storeys launched the trailer of the film in a unique manner at a community-based society in Mumbai.
The trailer was launched amidst the localities in the chawl along with the entire cast of the film.
Present at the event were Ritesh Sidhwani, Priya Shreedharan, director Arjun Mukerjee, Pulkit Samrat, Richa Chadha, Renuka Shahane, Masumeh, debutants Ankit Rathi and Aisha Ahmed.
Since chawls are symbolic to community living in India and the film is based in a chwal, it couldn’t have been any better than this for a perfect trailer launch.
The entire cast along with the makers got into a candid interaction, throwing light on various aspects of the film.
Narrated by Richa Chadha, the trailer showcases different narratives, each one untangled between their pasts holding secrets in the present.
3 Storeys is directed by debutante director Arjun Mukerjee, who has had a history of AD filmmaking.
Produced by Priya Sreedharan, Ritesh Sidhwani and Farhan Akhtar, the story promises to make you wonder about people’s ‘real’ faces.
3 Storeys, presented by B4U Motion Pictures and produced by Excel Entertainment, releases on 9th March 2018.