Kaala is all set to take a bumper start down South in the Tamil and Telugu version. However, for the Hindi version, it is going to be a wait and watch scenario. Reason being that Rajinikanth is not as huge a phenomenon in rest of the country as he is down South.

Moreover, the promotion too has been primarily limited to last 10 odd days which means a lot would eventually depend on the word of mouth.

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This isn’t all as there is a lot of competition ahead for the film as well. New release Jurassic World – Fallen Kingdom, as well as last week’s Veere Di Wedding, would continue to keep multiplexes engaged. As for single screens, there could well be better footfalls for the action masala affair which also features Nana Patekar as the antagonist.

Rajinikanth’s last release Kabali [2016] had taken an opening of 4 crore at the Box Office in the Hindi version. The film wasn’t appreciated much and it folded up in the 30 crore range. One expects a better outcome from Kaala, though it has primarily one week to make moolah since Race 3 arrives on Eid on the coming Friday. An opening of 4-5 crore would be a fair start for Kaala so that it can find some consolidation over rest of the weekend.

Joginder Tuteja tweets @tutejajoginder

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