There have been flops and disasters in the past and there would be flops and disasters in months to come as well. However, the failure of Jab Harry Met Sejal has been more disheartening than anything else in the past. Reason being that one just could not foresee anything starring Shah Rukh Khan in the lead to see such a rapid downfall. He is one superstar who has built the kind of credibility over last 25 odd years that invariably there has been universal content on display film after film. It isn’t as if each of his films has been super awesome or wildly entertaining – however, he hasn’t made anything which is wildly disliked.


That streak has been broken though by Jab Harry Met Sejal which has just not found an audience for itself. Period. The film didn’t take a mega opening, couldn’t find any traction over the weekend, fell even on a partial holiday [Rakhi] and then had a super crash during rest of the weekdays. One just hasn’t seen this kind of a response for a superstar flick in a really-really long time and what is all the more disappointing is that this has happened when the industry is going through its worst phase at the Box Office.

Box Office - Jab Harry Met Sejal is the biggest commercial disappointment of 2017
Box Office: Jab Harry Met Sejal is the biggest commercial disappointment of 2017

A Shah Rukh Khan film warrants and deserves a lot better; it definitely cannot live to see a day when the first-week collections are a mere 60 crore*. However, that has unfortunately happened and now the lifetime could well be in the vicinity of 70 crores and that’s about it. One just hopes and believes that this is just an aberration and Shah Rukh Khan returns with a Blockbuster next year when he unveils his film with Aanand L. Rai.

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*Estimates. Final numbers awaited

Note: All collections as per production and distribution sources

Joginder Tuteja tweets @tutejajoginder

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34 COMMENTS

  1. His stardom seems to be fading, and this has been the case for the last 3 years. The subjects he selects is not helping either. The last good movie he did was My Name is Khan, and that was over 7 years ago. I don’t think the Aanand L Rai movie is going to be any different, it is going to fail as well. The first thing to understand is that audience are not one cluster. There are different tiers of audience and the interest of each tier is different. He really needs to figure out the tier he wants to cater to and start building his brand accordingly. The other two has.

    Salman has his wagon of cheesy action comedies, and the audience is there for the fights, songs and comedy. No one goes to his movies thinking that they are going to see a work of art or to get enlightened about a societal issue, they are going for entertainment and they will have it. Occasionally we would get gems like Bhajrangi Bhaijaan as well. Basically, the audience knows what to expect and they get that.

    Aamir, on the other hand, is not about cheesy stuff but thought provoking relevant subjects presented in an extremely entertaining fashion – Dhoom 3 was an anomaly – and the audience for his movies are the ones who go for that. These audience are different from that of Salmans.

    Even though Akshay Kumar is not in the league of the Khan-trio, he has also carved an extremely good space for himself, while leaving the action hero image behind for newbies. This consistency in what to expect from his movies have elevated his success at the box office over the last 2 years. He has done it before as well, back when he transitioned from action to comedy.

    This is where Shahrukh is failing. He used to be the quintessential lover boy, and he had success due to that. But, then he got to an age where that falling in love with young women is no longer that cute. And, he has failed at redefining his career since. His movies today are all over the place, and that is not a good way to do it. You cannot cater to all the people, you need to decide who you are targeting, Urban, Rural, age group, social views, all these have to be taken into account. Then start making movies for them. The first couple of movies won’t attain the kinda success they deserve, but going forward, if he continues staying in that tract and bring good subjects to his movies, he will find his footing.

    • People think, if bahubali kind of movies could be made in India why they should waste money on some silly craps in the name of entertainment.

    • Very well written. The writing on the wall was there since last 3 to 4 years. I started hating him after “Rab ne bana di Jodi”, then I thought it is one time mistake. But after watching “Dilwale” in theater I decided enough is enough. I am not going to spend a single rupee on any of his movies. Same goes with Salman Khan. Apart from few really entertaining movies like Wanted, Bajrangi Bhaijan, Dabang series rest all border on crap. His fans though seem to make all his misadventures a success (Kick, Ek tha Tiger, Prem Ratan etc). Anyways times are changing, and audiences have begun to pan such movies. In the long run, I feel it is Shahrukh Khan who will fall first, followed by Salman Khan. Amir Khan however, has been able to reinvent himself in every movie. Barring Dhoom-3 which was pathetic, rest all movies were actually great. Akshay Kumar too does not feel boring or repetitive, and the content he chooses makes a big difference as well. The young brigade is here, and it is high time Senior Khans realise that and divert their energies in making something that is worthy of their stature, and justifies their big name. You dont have to retire just because you grow old. Look at Hollywood, you have to adapt and keep reinventing.

      • Hollywood provides shitty things people like you go wow on it. If Hindi films experiments go left them empty handed at BO how we will progress.

        • Although you make some fair points the audience still chooses star power and masala over content 9/10 times, JHMS just isn’t meant to be good film, if it was it would have been a solid hit so it’s more about the quality of the film ratther than content. In terms of Akshay Kumar ‘not being in the Khan’s league’ did you mean as an actor or PO performer, because as a an actor he’s better than Sallu ‘same films and expression’ Khan and better than Shah ‘kkkkk’ Khan, most would agree Aamir may be better though. Box office wise you could argue he’s had a better few years than SRK too. Actors like Akshay deserve a lot more credit, always trying something different most of his films have content and he doesn’t try to hog a holiday each time for a release (more respect for SRK for doing this lately and even having the guts for a half decent clash with Kaabil). Bollywood is not just about the 3 Khans thus films like Fan, Tubelight and JHMS have been a reality check.

          • I said Akshay is not in the Khan league just in terms of box office, not in terms of anything else.

        • A lot of shitty hindi films that you so happily devour are poor remake of Hollywood movies. Your criticism of Hollywood movies just highlights your “frog in a well” mentality. Watch some good movies, and you shall be enlightened.

      • chandu you such a racist. go and do your own movies. this is what we call entertainment. indian should be proud of bollywood movies that spread around the globe and india became well known. Your hindu mentality and intolerance. sick. now i become racist like you.

    • Please see the collection of his movies from 2011 and then make statements even his bad movies worked on BO . Fan and this one was different so tanked. Not his fan but still I like to research about big stars thts y saying. Think again.

    • Well description of current scenario for king Khan and other two khans ,your blog is an eye opener for him..I am huge fan of Aamir and love the way he mould his career,Salman Continues to entertain us, but tube-light and Jai ho type of movies should be avoided by him in future..Akshay movie are ok types but he is not a mass puller like khans

    • This is very well written and analyzed, however, with due respect to all, I must tell the Indian audience is too much confused, undecided and unpredictable now a days

      that is affecting Hindi film industry in a big way. They still look out for star value rather than content in the name of entertainment (e.g. Almost all Salman movies,

      Happy New Year, Dhoom 3 etc.) but when content needs to be addressed they find out Star name in the movie and turn down them (by avoiding to watch them e.g. Jagga

      Jasoos, Sarbjit, Tamasha etc).

      Every star in our current times have some special ability and they rely on that as well as they are trying to evolve accordingly and that is true for all 3 Khans,

      Akshay Kumar, Hrithik Roshan, Ranbir Kapoor, naming major names right now on Box office valuation.

      Where Salman is used to provide nor brainer entertainer from which he is too trying to shift gear now; Amir is popularly known as content impact and very well

      supporting staff in terms of actual MOVIE MAKING (when I say movie making, Amir makes sure as a whole that movie creates an impact from technical perspective of all

      departments of movie making).

      Now coming to Shah Rukh Khan, who has always tried to bring something new but so subtly or a concept that was not so well baked in terms of movie making and that is

      going wrong with him.Before JHMS and after Rab Ne Bana Di Jodi there was no “out an out” romantic movie where he was starred and basically that proves he is constantly

      trying something new which is completely out of the box or over the top of the Indian audience (e.g. MNIK, RA.One, FAN, Dear Zindagi) But some really good concept

      where the movie making went so wrong due to its half baked or not so well treated content affected him most (e.g. RA.ONE, Don 2, Raees, JHMS). This is the area he

      really needs to look into because his honest attempt generally contains a good content and out of the box thinking. Having saying that I strongly believe SRK should

      strongly avoid movies like Happy New Year, Dilwale, Chennai Express (to some extent), if he doesn’t want to make his cluster of audience getting confused. Entertaining

      movies with Good but out of the box content and handle it with little bit of care, will do the trick for SRK.

      It’s too early to write off one who started his career with failure and became a Superstar, because he knows the taste of failure knows how to recover from that. Let’s

      wait and watch and keep praying for betterment of our industry.

  2. But if he keeps hiding his age to romance with the girls of daughter’s age it still won’t work.
    Come up with socially relevant theme and play his age.

  3. Basically he is awkward and with age it has become worse. He had been a good actor,but his actions are stereotyped. He should now start directing films and be behind the camera not in front of it.

  4. The awesome moment when Nawazzudin is rising…and seen to have better talent than Salman and Shah Rukh!! Haha!!

  5. All unnecessary comments and kch bhi logic! If someone experiments and fails it is not the problem with film, problem lies within audience. Rest if stardom is considered apart from fan and this one every of his movie has crossed 100 Cr. From 2011. Dear zindagi was also a profitable venture. Fan was gud but left empty handed at BO with 86 Crs. Only. So think before u speak . I’m not srk fan but I like when someone experiments and tries to take cinema at a upper level. Bahubali’s strength was only its screenplay nothing else. Only screenplay. His acting getting more intense and dramatic with age.

    • LOL. I think you don’t understand what you are speaking. His acting have gone worse over the years. He now plays himself in all his movies. What experiment or innovation did you in Jab Harry Met Sejal. It was a crap film with zero story and boring screenplay. Your logic that the problem is with the audience is laughable. We are not bound to go and pay to see his movies. If we think that movie is good, we will see it. It is completely the failure of the movie since it was a pathetic attempt.

    • I understand your feelings for SRK…but you must understand one thing my friend….this is the age when your real acting talent is tested. This is the time period..i think 2 to 3 years from now…when he has to show that he can do other type of roles except being a romantic hero like he always shows off still when he comes on shows. If he doesn’t and if his films tank like this, people will start avoiding his films.
      Rahees was not a successful movie for example as the amount of money spent on it was high compared to the profit it made. But still the type of role he did was better than harry….
      I think Amir Khan is the biggest example who has shown that he is a master of any kind of role given to him.

  6. No matter how much you try to cover….age waits for no one. The earlier you realise that and do roles accordingly the better. Trying new ideas is good but then it does not mean that you stop considering the age factor. Shri Amitabh Bachchan ji still wins award for films like PIKU and PINK by playing his age. So its time SRK starts looking at himself from different angle and choose role accordingly.

    • Look at Sridevi – the one time Bollywood Queen. She made a comeback 15 years after the hit Judaai with an age appropriate role in English Vinglish and now after 5 years in Mom – both content driven successful movies. Her age wise contemporaries in the male brigade especially Shah Rukh and Salman should take a lesson from her.

  7. I have liked some srk movies in the past ie devdas! But he should realize his age and make movies with substance. There’s some good young talent out there and romance should be left for them. Srk and salman dancing these days looks cheesy. The public has to be wise about where to spend money these days and won’t spend it on a crap movie!

  8. I was a fan of Shahrukh Khan from Chamatkar, Kabhi haa Kabhi naa days to DDLJ days and finally Chak de, Swades days. I never missed any shahrukh movie, and would eagerly wait for his movies. What killed my liking for Shahrukh has been his interviews. He would always say things like “I am badshah”, “I am the king”, “I love being famous” and stuff. While initially it was funny to hear such things, slowly when he kept repeating these words, I became more and more irritated by his personality. It is good to be confident, but to brag about being King Khan or Badshah makes it over confidence.

    And then came his movies….Happy New Year, Dilwale, Ra.one etc. Highly indulgent movies. It was getting repetitive. The same old formula which made Shahrukh a big success for the last 15-20 years started becoming tiresome and worthless. And Shahrukh has one bad quality, he doesnt seem to understand that he is growing old. He is either trying hard to avoid that fact or unable to face it. Movies where he is romancing a young girl are cringe-worthy, because we have seen it all before, but this time the only new thing is a younger girl.

    It has happened in past, and it will repeat in future. The romantic stars usually fall in their old age and fade away. Shahrukh can either get humble and try to change his course, or he can fall, and this time his fall will be very deep.

    • Ohh Really cannot deliver a 150 crore if compared to khans Worldwide Business All his Films Are Flops, Better than Salman And Shahrukh Or Aamir, Did He gave Any Performance close To Tere Naam, Bajrangi Bhaijaan Or Dabaang, My name is khan, Swades, Chak De, DDLJ, Lagaan, 3 idiots or Dangal. He only know to say Dialogues With same Expressions, Worst Crying Actor in Bollywood And Worst Smiling Actor in Bollywood With Big Jaws And Teeth

  9. guys come on. akshay kumar is he a lot younger than srk or salman? Akki is now 50 but is ok to dance and romance pbhumi? what a joke. if you guys dont like the 3 khans then thats fine but remember those 3 khans promote India all over world. is Akki 36 years old now? hahaha please think wisely guys. when i read all the comment.then I realised 1 thing..because they are muslim…haha typical

    • What are you talking man?Have they just become muslims,these are the same people who loved his films before.You think khans became superstars only because muslims.GTFO!!

      And still everyone loves Aamir more than before.

      Speaking facts i cant see any super famous celeb of different religion in muslim majority countries.

    • Akshay has managed to keep himself very very fit to play a role of 35+ aged hero. The biggest point is he plays 35+ and he knows his limits and if you see his movies, romance is not the topic these days. Its all about social cause.
      He never shows off that he is young and flirts with actresses on shows like how Shahrukh does.

  10. Please stop blaming srk…he is trying different roles this year with dear zindagi, and raees…those movies weren’t flop…they were hit…the problem of jhms isn’t in srk romancing a girl half his age but it resides in the script of the movie and especially the second half…with fan he had reinvented himself…he is a brilliant actor…why u always link romance with age…a human being can be in love till he dies…always same issue…he is still romancing…be aware he has a great fan base and they wait to see him acting and romancing….the problem of srk resides in the script only…but he is doing different roles…Srk Love u to the moon…with flop, disasters and even with zero number in box office….u will still forever and ever the king…ur fan from lebanon

  11. Hey guys I don’t remember when the last time I watched a Bollywood movie. The thing is people r getting befooled by this rubbish industry. They don’t try anything new just keep on repeating same old shit u see Hollywood movies create some sort of excitement within us I had been watching dem for a while now nd i like dem as well.Its time to quit this shit called bollywood and boycott them until they bring some creativity in their movies. How many of u do agree vid me

  12. Not at all surprise with the failures of a no of his last films. His carèer is partially over because he thinks himself above every body in BW. His arrogance, his over bloated ego and self importance is his downfall. Even his presence in Tubelight which had a message of love, faith and hope was destroyed by his appearance. No one wants to waste their money on his movies.

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