Bad Start After A Good Year At Box-Office (Analysis)
If 2011 was a good year for Bollywood, 2012 has started off rather badly – and not just because Players, the first release in the new year, bombed at the box-office. There hasn’t been any major release after 6 January and even the small- and medium-budget fares which did release in the subsequent two weeks (13 and 20 January), failed to make any mark at the ticket windows. With only one more Friday left to complete the first month of the new year, all eyes are now on Agneepath to deliver at the box-office so that the month of January doesn’t go down in Bollywood history as one with zero success. Of course, the marketing and promotion of Agneepath have done what they ought to have done and, going by the market sentiments, the film will, in all probability, take a bumper initial next week, to ultimately emerge a winner. But even if that happens, it won’t be enough. For, what is one success in an entire month?
Will The First Quarter Of 2012 Disappoint?
Last year, we had about 30 films crossing the average line and proving either successful, earners, hits, super-hits or blockbusters. View full list here. Thirty-odd films in 12 months gives us an average of 2.5 films every month. The average of last year has been vitiated in the new year’s first month itself! An analytical glance at the list of forthcoming releases in the next two months does not inspire one’s confidence to make one believe that things will be very different from what they have been so far this year. No doubt, any film can ultimately spring a surprise and prove a box-office bonanza but there is something called hype, expectation, buzz etc. If what is feared comes true, the first quarter of the new year may turn out to be just a quarter as good as the first three months of 2011.
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