Oh, No! Netflix Downgrades Its Streaming Quality In The UK Amid Coronavirus Crisis; Will The Same Happen In India Soon?

Due to the coronavirus crisis, many places in the world have been locked down. Different sources of entertainment – cinema halls, theatres and other places are also shut until the situation gets normal. However, people have Netflix to enjoy while sitting home during this quarantine period. But looks like there are chances of content getting controlled on the digital platform too.

Yesterday, Thierry Breton, the European Commissioner for Internal Market and Services tweeted that he spoke to the CEO of Netflix Reed Hastings to control the content to avoid network issues. Thierry shared, “Important phone conversation with Reed Hastings, CEO of Netflix. To beat COVID-19, we stay at home. Teleworking and streaming help a lot but infrastructures might be in strain. To secure Internet access for all, let’s switch to Standard Definition when HD is not necessary.”

As reported by The Verge, the Netflix content in the UK is now reduced by 25 per cent. However, so far, these changes have been made only in the UK. It is yet unknown if the same step will be taken in India or the US.

Read the tweet below:

Important phone conversation with @ReedHastings, CEO of @Netflix

To beat #COVID19, we #StayAtHome

Teleworking & streaming help a lot but infrastructures might be in strain.

To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.

— Thierry Breton (@ThierryBreton) March 18, 2020

A spokesperson said, “Netflix has decided to begin reducing bit rates across all our streams in Europe for 30 days. We estimate that this will reduce Netflix traffic on European networks by around 25 per cent while also ensuring a good quality service for our members.”

Coming to India, the number of people using the platform to watch their favourite shows and movies are high. During this coronavirus pandemic, Netflix, Amazon Prime, Hotstar and other such digital platforms are playing a key role in keeping many people distracted and busy as they sit at home.

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