Amitabh Bachchan’s Kaun Banega Crorepati 12 Goes Digital Because, “Har Cheez Ko Break Lag Sakta Hai, Sapno Ko Nahi”
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Amitabh Bachchan has shot for the upcoming season 12 of “Kaun Banega Crorepati” from the confines of home, in the wake of the ongoing COVID-19 pandemic.
The new season of the popular quiz show is also set to go digital with the entire selection process.
Filmmaker Nitesh Tiwari remotely directed the registration promo featuring Big, where the actor invites KBC aspirants. “Har cheez ko break lag sakta hai, sapno ko nahi (everything can take a break, but not dreams),” he announces.
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Har cheez ko break lag sakta hai par sapnon ko break nahee lag sakta hai. Aapke sapnon ko udaan dene phir aa rahe hain @Srbachchan lekar #KBC12. Registrations shuru honge 9 May raat 9 baje se sirf Sony TV par. pic.twitter.com/1XmZ9QNtm2
“Each year, when we start deliberating about KBC, we go through various insights that may trigger an impactful narrative. This time, however, the very environment that we are in, sets the context of the film,” said Tiwari.
“KBC is not just a game/quiz show for people. It’s more than that. It’s an opportunity to realise one’s dreams. One doesn’t stop dreaming given the adversity. In fact, the dreams only become more significant, and that was the trigger for this film. Shooting this film was a challenge, though. First, I shot a scratch film with myself and shared it with Mr. Bachchan, for him to get an idea about my vision. After which, Mr. Bachchan shot the entire film at his own home, all by himself. I hope this campaign strikes a chord with the audience and they participate wholeheartedly,” he added.
Registrations for the new season will start from May 9.
“We are certainly excited to announce the 12th season of our iconic show ‘Kaun Banega Crorepati’. And for the first time in the history of KBC, the entire screening and selection will be managed digitally,” said Amit Raisinghani, Head, business planning and communication, Sony Entertainment Television.
The show will be produced by StudioNEXT and the selection process will be conducted digitally, through SonyLIV.
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