When Game Of Thrones Helped Starbucks Make Profits Of $2.3 Billion By Mistake
When Game Of Thrones Helped Starbucks Make Profits Of $2.3 Billion By Mistake

Game Of Thrones is one of the most loved shows of all time. The HBO period drama ran from 2011 till 2019 and apart from its ending, everything about the show received huge applauds from the audience worldwide.

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The impact of Game Of Thrones was such that during the run of its 8th season it ended up generating profits of $2.3 billion for coffee brand Starbucks. Here’s how it happened:

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It so happened that while shooting and editing one of the episodes of Game Of Thrones’ season 8, the makers forgot to remove a cup from the sets. When the episode titled “The Last of the Starks” aired the eagle-eyed fans noticed it and thought it was a Starbucks cup. This increased the buzz around Starbucks by leaps and bounds despite the fact that the cup was not of the brand. Interestingly, the makers digitally erased the cup from the episode a couple of days later.

According to CNBC, Stacy Jones, CEO of marketing company Hollywood Branded estimated the value of all the buzz at $2.3 billion. Isn’t that crazy? Because that means the overall profit was a little less than the lifetime worldwide business of Avengers: Endgame.

“This is a once-in-a-lifetime collision of opportunity for Starbucks,” she said and added, “But really, this is just the tip of the iceberg, because what isn’t being monitored or estimated is the word of mouth and social media on top of this.”

Interestingly, Game Of Thrones was set in the middle ages. The show helping a modern-day coffee brand in its revenue is hilarious as well as intriguing.

What do you think about it?

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