Marjaavaan Box Office: It was predicted in this column that Marjaavaan will take an opening in the range of 6-8 crores. This is what happened as 7.03 crores came in. This is a good enough start for the film which was primarily relying on the mass belt, and especially the single screen theatres, for its opening. However, what slightly worked in the favour of this Milap Zaveri directed film is the fact that it registered fair numbers at the multiplexes as well.
For Sidharth Malhotra, the film’s opening has come as a shot in the arm since it is better than even his last hit, Kapoor & Sons (6.85 crores). Of course, that was a hardcore multiplex film and now Marjaavaan is an out and out masala film, so the actor has actually been performing well across genres. It now has to be seen where does the film goes from here.
As for Riteish Deshmukh, he has already delivered two major hits in multistarrer comedies Total Dhamaal and Housefull 4 earlier this year. Now with Marjaavaan, he could well score another potential success.
Producer Nikkhil Advani would be keenly awaiting the outcome of Marjaavaan now, after making a classy Batla House a few months back which was in a different zone altogether. That could well pave the way for more films with a mix of genres in time to come.
Note: All collections as per production and distribution sources