Shahid Kapoor-Kiara Advani’s Kabir Singh ‘magic’ is all across the country spreading literally like a wildfire! There’s nothing affecting the film – neither the feminist claims nor the weekdays during which every movie is bound to see a drop! It’s one visual at the box office that Sandeep Reddy Vanga and team must be so proud to witness and so are we!
Kabir Singh has made collections of a mammoth 88.37 crores till yesterday. Now talking about today’s morning occupancy, it’s another day with ticket windows set on fire! There’s only a 5% drop compared to yesterday’s bookings and isn’t it already the best thing ever? Way to go for the team!
Kabir Singh“, which also stars Kiara Advani, is a remake of the popular Telugu hit film “Arjun Reddy” that originally starred Vijay Deverakonda and Shalini Pandey.
Produced by Bhushan Kumar, Murad Khetani, Krishan Kumar and Ashwin Varde, the film opened on June 21. The remake is written and directed by Sandeep Reddy Vanga. It is a T-Series and Cine1 Studios presentation.
Since the time its marketing campaign started with the teaser, “Kabir Singh” has been garnering attention.
The teaser was launched almost 10 weeks before the release, which was followed by the trailer and songs launch. The starcast also appeared on the semi finals of IPL to launch their poster. Adding to the buzz was the live concert in Pune and frequent college visits by the lead pair.
On the marketing plan, producers Bhushan kumar, Murad Khetani and Ashvin Varde said in a joint statement: “We are proud of the team, we had to market and position the film aggressively and make it reach out to the lowest common denominator in the country.”
To this, Vinod Bhanushali, co-producer and President-Marketing, added: “It’s always lovely to see the hard work and innovations pay off this well… (It) reinforces our faith in our strategies and practices as a studio.”