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Eros Clears Air Over Factually Incorrect Ra.One Box-Office Report

    By
    Komal Nahta
    - October 27, 2011 | 1:47 PM IST
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The Times Of India this morning ran a story on its front page, claiming that the first day’s collection of Ra.One was Rs. 22 crore. The report is silent about whether the figure is net or gross and whether it is all-India or all-world. The same report goes on to compare this figure with the first day net all-India collection of Bodyguard (Rs. 21.5 crore). Therefore, by implication, the figure of Rs. 22 crore is the net all-India collection of Ra.One. Well, Eros International has clarified that the report (which has quoted a so-called trade analyst as saying that “the Hindi version will collect more than Rs. 20 crore, and if one adds the collections of the Tamil and Telugu versions, it will go up to Rs. 22 crore) was incorrect. The correct first-day figure for the Hindi version is Rs. 15.5 to Rs. 16 crore. If we were to add the collections of the dubbed Tamil and dubbed Telugu versions to this figure, the total would come to Rs. 18 crore.

The misleading report was titled, ‘Ra.One snatches Day One honours’. By Eros’ own admission, the day one honour has not been snatched as the first-day record is still held by Bodyguard. Maybe, the newspaper will now carry a story in tomorrow’s edition and title it, ‘Day One Honour Snatched Back From Ra.One’

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Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

More on Ra.One

Ra.One Review

Ra.One Day 1 Box-Office Report

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