Other than Race 2, none of the other films released this year have taken a bumper opening. While Himmatwala managed a 31 crore weekend for itself, Special 26 had netted 25.75 crores. Now it is expected that Ek Thi Daayan would do better than that. Continued promotion, good hype, nice buzz, sustained marketing and extensive release means that there is no reason why Ek Thi Daayan shouldn’t manage a good start for itself. Moreover with Emraan Hashmi in there, who has managed quite a fan following for himself amongst masses, as well as a catchy title to boast of, Ek Thi Daayan should be on a winning path.
However, all eyes would now be on whether the film would manage to break the 35 crore opening weekend record of Emraan’s last biggie Raaz 3. The horror show from Vikram Bhatt had gone through the roof and exceeded all expectations. However it must be added that the film was aided by popular music as well as sex quotient, something which isn’t the case for this Ekta Kapoor-Vishal Bhardwaj affair. Moreover, the film has a much darker feel to it when compared to some of the other successes that Emraan has delivered over the years.
All of this means that while the film would embark on a start of 50%-60% (which should be good considering a wide release), the solo release factor would mean that the whole week ahead would be all there for Ek Thi Daayan to exploit. The stage is set for the film to bring in some good moolah and all would eventually boil down to the content that first time director Kannan Iyer has to offer.
Joginder Tuteja tweets @tutejajoginder