The trade had almost buried last week’s release, Ek Main Aur Ekk Tu, when it failed to take a decent initial in spite of the presence of star names like Kareena Kapoor and Imran Khan in it. However, it was almost like Karan Johar’s film rose from the ashes when collections shot up on Saturday and even more on Sunday. No doubt, the film with an unusual story line and an even more unusual ending has worked in around 15 or 20 centres only but the fact is that it appealed to the audience for which it was made. Heera Laxmi Amusements, the Nagpur-based company which released the film in India alongwith UTV as an equal partner, may stand to lose about Rs. 1-2 crore of its investment but Karan and UTV have not lost money in the film, they have rather made profits. The film cost Karan around Rs. 20-22 crore to make. He is reported to have sold the distribution rights to UTV (for all world) after taking a profit of around Rs. 2 crore. On its part, UTV will end up making a bigger profit than even Karan Johar. For, UTV took Heera Laxmi Amusements as a 50% partner in India distribution while retaining the Overseas distribution and other rights such as satellite etc. for itself. Incidentally, UTV spent an additional Rs. 10-12 crore on the film’s promotion. Given that its satellite rights have fetched around Rs. 13-14 crore, Overseas business will be in the region of Rs. 3-4 crore, its recovery from Heera Laxmi Amusements is about Rs. 12-13 crore, and its 50% share in India business will be at least Rs. 10 crore, its recoveries will total approximately Rs. 39-41 crore. That means, UTV will also make a profit of about Rs. 3-5 crore.
Ek Main Aur Ekk Tu: Vital Stats
Note: All figures below are approximate values.
Cost for Karan Johar: Rs. 20-22 crore
Profit for Karan Johar: Rs. 2 crore
Cost for UTV: Rs. 32-35 crore
Profit for UTV: Rs. 3-5 crore
Loss for Heera Laxmi Amusements: Rs. 1-2 crore.
Box-Office verdict: Plus