Neerja is continuing to do well. If audience feedback in the opening shows on Friday was a good enough indication that Day One would end on a high note (4.7 crore), Saturday was further testimony to the fact that this Ram Madhvani film is here to stay.

The Sonam Kapoor starrer has continued to bring in good numbers, what with Saturday clocking 7.6 crore more. This is a good jump for the film and now Sunday is all set to grow even further. The film now stands at the 12.3 crore mark and now it is a given that 21 crore would be crossed once the weekend is through.

Sonam Kapoor in a still from movie 'Neerja'
Sonam Kapoor in a still from movie ‘Neerja’

In 2016, this is second film after Akshay Kumar’s Airlift which has managed to soar high with unanimously positive reviews and terrific word of mouth. Not even a single soul has disapproved of the film, which is a good indication that quality content coupled with smart packaging and marketing can result in interest generation amongst the audience.

Neerja is here to stay.

As for Loveshhuda, the numbers were on the same lines as Friday and the film currently stands around the 1.5 crore* mark.

Direct Ishq and Ishq Forever continue to bring in very low numbers.

*Final numbers awaited

Joginder Tuteja tweets @tutejajoginder

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