‘If a film has to do well, it will’ – The adage has been proven true all over again, what with Bollywood releases continuing to find audiences week after week. Despite the fact that IPL is close to reaching its peak and has been largely interesting with quite a few matches turning out to be cliffhangers, Hindi movies are keeping things interesting at theaters as well. If holdover release like Baaghi 2 and Hichki ran well during the start of the IPL, subsequent releases like October, 102 Not Out and Raazi have all turned out to be successes.
As a matter of fact Baaghi 2 has emerged as a Blockbuster whereas Hichki, a small film that wasn’t given much of a chance before release, has turned out to be a Hit too. On the other hand October was a slow starter and initially it had seemed that this would be the first ever Varun Dhawan starrer to flop. Still, it managed to have a decent run and has now crossed 45 crore at the Box Office to emerge as a profitable release at least. 102 Not Out too has followed the same lines as the film saw some good jumps over the weekend after a slow start and is now eyeing the same range (45 crore) as Hichki and October.
What’s notable about each of these films is that the start wasn’t great but still they peaked most over the weekend, the same time frame when IPL too has some of the best matches available for audiences on TV. Still, the hunger for entertainment amongst patrons as well as the fact that the films had specific content for the target audience meant that there was a fair balance maintained.
Of course talking about balance, Avengers – Infinity War has shown that it can all become one sides if there is massive hype, mega product and right release strategy. The film crossed 200 crore mark in the quickest possible time (less than two weeks) despite a low screen count (2000) and is still going strong. There has been no impact whatsoever of IPL on the film.
Moreover, if someone thought that this was a mere Hollywood phenomenon then well, Bollywood is doing well too. Recent example is Raazi which has opened at 7.53 crore. No one really expected the Alia Bhatt starrer to take such a strong start since it is a realistic narrative of a rather dry subject and niche appeal. Still, to go way beyond the predicted opening number of 5 crore and emerge as a success on the first day itself is a testimony to the fact that audiences can very well sniff what to watch from a distance.
Yes, there have been failure stories as well but none that has been surprising. Blackmail was a patchy film, Omerta was just not meant for theatrical viewing, Beyond the Clouds was for festivals, while Daas Dev just didn’t have any presence whatsoever, as a result of which none could manage to leave any mark.
Things should continue good in theaters though for weeks to come though till the IPL grand finale. Deadpool 2 arrives this Friday and is set to be a sure-shot success. Harshvardhan Kapoor’s Bhavesh Joshi looks quite interesting while Parmanu – The Story of Pokhran should be yet another exciting thriller from John Abraham after Madras Cafe.
A good film always works and the same is expected from thes aforementioned films as well. IPL or no IPL!